Are product-centric organizations tone-deaf to customer needs and desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch (an Amazon company), explains how these mindsets are not mutually exclusive and when combined, can be incredibly powerful in driving both the bottom line and customer happiness. She offers three steps to take to adopt a similar approach, starting with setting clear, quantifiable goals, ensuring a balance between product- and customer-centric approaches to align everything with the company’s core values, and using data at each step in the innovation cycle to ensure product optimization.