Audio

Investing in your Customers with MIT’s Michael Schrage

What is the one question you should be asking your customers that will completely change the way you think about your business? Similar in power to Levitt’s famous “What business are you in?” question, this new question, “The Ask” will revolutionize the way you think about customers and their value. Author Michael Schrage, a Research Fellow at the MIT Center for Digital Business, explains what “The Ask” is and, why is it so powerful? Along the way he shares examples from Apple, Dyson, McDonalds, the pharmaceutical industry and more who have reaped the benefits of how organizations can and should create value.

from Ambition Data

Customer Centric Product Development with Twitch’s June Dershewitz

Are product-centric organizations tone-deaf to customer needs and desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch (an Amazon company), explains how these mindsets are not mutually exclusive and when combined, can be incredibly powerful in driving both the bottom line and customer happiness. She offers three steps to take to adopt a similar approach, starting with setting clear, quantifiable goals, ensuring a balance between product- and customer-centric approaches to align everything with the company’s core values, and using data at each step in the innovation cycle to ensure product optimization.

from Ambition Data